Meet The Reeds
Meet Randall & Sherry Reed, Owners
Randall Reed, Sherry Reed (wife) and Shelby Reed (daughter) are the owners of Randall Reed’s Planet Ford in Humble, Texas. Mr. Reed is the CEO and founder of the World Class Automotive Group and Reed Family Enterprises. The family is proud to own one of the largest, privately held, award-winning dealer groups in the country with locations in greater Houston area including: Spring and Humble, as well as Huntsville, Garland, McKinney and Dallas, Texas.
For over 30 years, Mr. Reed has been recognized as one of the Top-100 Mega Dealers in the United States by Wards Dealer Business. Mr. Reed, along with his wife, Sherry, have built a highly successful, Texas based automotive dealership group on the foundation of managing from the ground up with over 35 years of automotive experience. He began as a diesel engine mechanic in the late 70s and progressed through sales, finance and management. Mr. Reed leveraged his hands-on training, along with his many incredible business partners, into creating today’s award-winning, record-breaking sales organization.
Planet Ford is the proud recipient many top honors including the highly coveted Triple Crown award, which is only given to the elite 30 dealers in the nation. In order to be recognized, a dealership must receive all of Ford’s top awards, which include: the President’s Award for customer service; the Ford One Hundred Club, an honor based on vehicle sales; and the Ford Customer Service Premiere Club. Mr. Reed owns and operates the No. 1 selling Ford dealership in the greater-Houston area holding that prestigious title for more than 18 years. The group is also the recipient of the highest top honors for sales and service for over 30 years.
The Reeds and their partners have transformed the automotive experience with their concept for “autotainment.” They have evolved the traditional automotive purchasing process of goods and services into a distinctive experience-centered environment, revolutionizing the sales and service process for the new millennium.
Along with famed designer F. Michael Graves, Mr. Reed created one of the most unique automotive sales and service experience themed dealership, eliminating the negative connotation of “us against them” when purchasing or servicing a vehicle. Many processes and environmental zones were eliminated. Other areas were enhanced to substantially improve the overall experience many customers reported not liking, such as lack of parking to things they wanted like play areas and restaurant quality refreshments. The group hired the top specialists in the world to design and build their very distinct and successful autotainment mall dealerships.
Giving Back to the Community
The Reed family believe it’s crucial to give back to the communities in which they work and live. In addition to the World Class Automotive Operation charitable endowment, which has made many considerable donations to multiple organizations; each of the Reed’s dealerships also work with local and national charities.
Growing up in an economically challenged home, Mr. Reed knows how important it is for businesses to extend opportunities to area families and the area youth in order to preserve and strengthen local communities.
Each location sponsors and participates in local events, various school fundraisers and supports a variety of programs for children and families. “When we all give a little, we can help a lot for both the future of our kids and our community,” said Mr. Reed.
Keys to Success
Mr. Reed has a simple formula he follows: hard work + honesty + treating people fairly = success. Every day, the family-owned business works hard to instill solid philosophies, beliefs and morals throughout all facets of its operations.
Working at the young age of 12, Mr. Reed quickly built the foundation for the strong work ethic he has today and quickly learned to appreciate the importance of every hard-earned dollar. Working his way up through the automotive ranks from mechanic to dealer, gave him a unique advantage in the business. “The diversity of my experiences have allowed me to have a real understanding of every facet of our business and how to create a better customer experience,” said Mr. Reed. “At the end of the day, that’s what it is about — how well we help our customers.”
Ultimately, Mr. and Mrs. Reed attribute all of their success to all of the loyal consumers. “There are thousands of customers to whom Sherry and I owe everything in business,” he said. “God has blessed us. We’ve been married and successful in business for well over 30 years, have three wonderful children and get to work with amazing people every day. I am very thankful.”