First Responder Appreciation Program
Randall Reed's Planet Ford is grateful to you for your honorable service to our country and would like to salute those who serve. That’s why we’re proud to offer you and your families a First Responder Bonus Cash Offer.
First Responder Appreciation Cash exclusively for active members of an eligible First Responder Association. Available toward the purchase or lease of an eligible new 2018/2019 Ford or Lincoln vehicle. Not available on Mustang Shelby GT350®, Mustang Shelby® GT350R, Mustang BULLITT, Focus RS, F-150 Raptor, Lincoln Navigator, Lincoln Aviator and Lincoln Aviator GT. Must take new retail delivery from dealer stock by January 2, 2020. Limit of 5, for U.S. residents only. See dealer for complete details and eligibility.
Eligible Occupations that qualify for incentive:
NEW! 911 Dispatchers are now eligible! Purchase date of the vehicle must be on or after August 30, 2017.
- Police Officer
- Sheriff/Sheriff’s Deputy
- Correctional Officer
- State Trooper
- Federal Law Enforcement Officer
(Example: Department of Public Safety, Central Intelligence Agency; please note that not all Federal Law Enforcement Officers qualify for the program.)
- Career Firefighter
- Volunteer Firefighter
Occupations that do NOT qualify for incentive at this time:
- Registered Nurse
- Ski Patrol – unless you have a current EMT license
- CERT Team Members (Community Emergency Response Team)
- VIPS- Volunteers in Police Service
- Search and Rescue
- Emergency Management Volunteers
Want to receive $500 off a new vehicle purchase or lease? Get started by filling out the form below.